In 2010 Joey met his wife, and charted a new course as he started having a family. They moved around California and Idaho over the next 10 years, with various careers and titles, including over 8000 Uber and Lyft rides given. Then, fate took over, and he was exposed to Northwest Arkansas by a friend. Joey and his family took a leap of faith and moved across the country to Northwest Arkansas in search of a better life. 

In September of 2022, Joey was laid off for the second time by corporate America.  Rather than panic or repeat history, Joey listened to the universe, and SideRide NWA was born. On October 24th, 2022, he officially launched SideRide NWA as a concierge company. SideRide NWA specializes in getting travelers to and from Northwest Arkansas National Airport. With SideRide NWA, Joey gets to impact many lives with humor, positivity, and kindness. Then when the ride ends, they take that positive spirit and spread kindness to others.

With every ride Joey is an ambassdor for Rogers and Northwest Arkansas. “What I love about Rogers in particular, is that despite the growth, everybody remains neighborly and kind,” he said. “I am living the American dream in real time, and that would not be possible in any other area of the country. Northwest Arkansas is very unique, my family, and I appreciate it every day.”

Joey’s favorite place to take his family in Northwest Arkansas is Lake Atalanta. “It is the location, the ambience, the green, the trail around the lake, you’re less than five minutes from downtown Rogers, also one of our favorite spots,” says Joey. 

Use a local next time you need to get around Northwest Arkansas or need airport transportation book with SideRide NWA!